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Rather than send a separate message to each person, which was the standard practice at the time, he had an assistant, Carl Gartley, write a single mass email.

Sending an irritating, large, meaningless block of text in this way was called spamming.The couple wrote a controversial book entitled How to Make a Fortune on the Information Superhighway.Arguably, the aggressive email spamming by a number of high-profile spammers such as Sanford Wallace of Cyber Promotions in the mid-to-late 1990s contributed to making spam predominantly an email phenomenon in the public mind. Smith, a well known hacker at the time, had begun to commercialize the bulk email industry and rallied thousands into the business by building more friendly bulk email software and providing internet access illegally hacked from major ISPs such as Earthlink and Botnets.The unwanted message would appear in many, if not all newsgroups, just as Spam appeared in nearly all the menu items in the Monty Python sketch.The first usage of this sense was by Joel Furr This use had also become established—to spam Usenet was flooding newsgroups with junk messages.

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